400 Appointments.
40 Hours.
One Year.
Present your methodology once.
Let qualified buyers self-select in for appointments.
You didn't build your practice by chasing leads. You built it by being exceptional at your craft. Now there's a system that drastically reduces your prospecting time — educational webinars, automated follow-up, and qualified buyers coming to you on their own terms.
The Client You Want
Is Already Looking for You.
The question is whether they can find you — and whether your follow-up is fast enough when they do.
The advisors gaining ground right now didn't get there by working harder. They built a one-to-many system that finds the right people, warms them up, and delivers them ready to talk. No cold calls. No chasing. No manually tracking who heard from you and when.
The webinar runs. The follow-up runs. The calendar fills. And you spend your time doing what only you can do — building trust, delivering value, closing business.
per year
to run the system
that changes the math
Great Practice.
Better System.
The referral-dependent practice has a ceiling you didn't see coming. The grind didn't used to feel like a grind — until it did.
There's a better way. One where you record a great educational presentation once, put it in front of qualified audiences, let automation do the follow-up, and show up to conversations with people who already know you, trust you, and want to move forward.
That's not a dream. That's the 400/40 Freedom Method™ — a working system built by an advisor who spent 35 years in your chair before building the thing he wished existed.
This Is the New Way to Practice.
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Outreach and follow-up that runs automatically — no cold calls, no manual tracking, no chasing
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A one-to-many webinar that positions you as the authority and fills your calendar on autopilot
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Prospects who find you, hear you, and raise their hand before you ever pick up the phone
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A named niche and authority platform that attracts exactly the clients you want to serve
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An automated follow-up system that keeps the right people warm until they're ready to talk
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A practice that grows whether you're in the room or not — because the system never stops working
In 45 Minutes,
You Walk Away With a Plan.
- 01 Your complete client-acquisition roadmap — built around the 400/40 system and your specific market
- 02 The exact webinar topic, format, and promotional strategy that works for your niche and your audience
- 03 The automation blueprint — how to turn one recorded presentation into a machine that generates appointments indefinitely
- 04 The AI tools Terrance's advisors use right now for outreach, follow-up, and lead qualification — explained plainly, no tech background required
- 05 Clear next steps you can start executing the same week — not inspiration, a concrete action list
Terrance McMahon
Former CEO · MassMutual Northern New England · Founder · 1000X AI
Terrance started his career in 1991 knocking on doors to sell life insurance. Over the next 35 years he recruited and developed more than 1,000 financial professionals, managed teams of 600+ agents and brokers, and served as CEO of MassMutual Northern New England for over 25 years.
He knows the grind because he lived it. He built the 400/40 Freedom Method™ because he knew there had to be a better way — one that delivered predictable appointments without the cold calls, the dinner seminars, or the endless referral chase. He built it. It works. Now he installs it for advisors who are ready for a different kind of practice.
He was among the first leaders in financial services to run live AI training for advisors, is the founder of 1000X AI, and a TEDx speaker. He has been in your chair. He changed the math for himself — and he is here to change it for you.
Years in financial services
Advisors recruited & developed
Proprietary appointment system
Speaker
Built for the Advisor
Who Has Already Earned It.
This system was designed for advisors with established practices who are ready to build something predictable underneath everything they've already earned.
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You have an established practice and you're ready to build a better system around it
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You're tired of prospecting the hard way and open to seeing a better way demonstrated live
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You want predictable income and a calendar that fills itself — not another marketing hack that fades
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You want real frameworks you can implement — not theory you forget on the flight home
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You're the kind of person who moves first — and you're ready to move now
If that's not you, no hard feelings. This one isn't for everyone.
Straight Answers.
Do I need any tech experience to run this system?
None whatsoever. The 400/40 system is built around Zoom and a simple framework — tools you probably already use. Every component is explained plainly and set up for you. You are not becoming a tech person. You are becoming a more leveraged advisor.
I've tried webinar systems before and they didn't work. Why is this different?
Most webinar "systems" are just a Zoom link and a prayer. The 400/40 Method is a documented end-to-end process — from topic selection and audience building to automation and appointment conversion. Terrance built it in the field, over 35 years, with 1,000+ advisors. It works because it was designed specifically for advisors, not adapted from some e-commerce funnel.
What does the strategy call actually involve?
45 minutes. Terrance's team maps out your client-acquisition plan, shows you how the 400/40 system would work in your specific market, and gives you clear next steps. No pitch. No high-pressure close. Just a plan you can use whether or not you work with us.
How many advisors can you work with at once?
Deliberately limited. The 400/40 implementation is hands-on — Terrance's team works directly with every advisor to build and install the system. That means spots are finite and we only open enrollment when we have capacity to execute properly.
Who exactly is Terrance McMahon?
35 years in financial services. Former CEO of MassMutual Northern New England. Recruited and developed 1,000+ financial professionals. Creator of the 400/40 System. TEDx speaker. He built his entire business using the methods he now teaches — and he works from wherever he chooses. That's the point.
The Calendar That
Fills Itself Is Waiting.
One call. One plan. One system. 400 appointments a year from 40 hours of work. The early movers are already building.